IT is Not a Turkey
- Nick Vertucci

- Jul 15, 2025
- 1 min read
Updated: Jul 22, 2025
One of the great infomercials from the 90s was for a countertop electric rotisserie, into which energetic chef-entrepreneur Ron Popeil would toss turkeys and enthusiastically proclaim, "Set it and forget it!"
The half-hour commercials made Popeil a household name to the 90s generation, but the dotcom boom that ended the 90s began a new technological era that is very much not "Set it and forget it!"

IT Means IT Management
The first step in managing your IT is to realize that, big or small, IT doesn't run itself. Workstations, networks, domains, licenses, and the cloud are a complex web of products that require constant attention to keep functioning, secure, and satisfying your industry-specific compliance laws.
This is to say nothing of the renewals, security updates, virus scanning, bug fixes, and hardware replacement cycles that need managing.
The Next Step
The next step is not to expose yourself, unprepared, to a hack, data breach, or device failure that does damage to your professional reputation.
The next step is hiring a trusted team to be your IT management, monitoring, security, and support experts. Optics Tech Solutions is your local, trusted team. Our experience, modern stack of tools and services, and friendly support take IT out of your blind spot so you can focus on driving your business. Contact us now at nick@opticstechsolutions.com or 917-267-2048



